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Is Gay-For-Pay Just American Businesses' PR Strategy?
Would you think a company that only supports the African American community in February for Black History month as racist? How about the rainbow flags, glittered corporate logos and parade floats that come out only in June? Has Pride and the LGBT community become a corporate PR stunt to win dollars?
July 11, 2018
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#GayNYC
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#QPOC
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#LGBTBiz
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When drag queens promote it, fans will buy it
"Drag queens are the new pop stars," Randy Barbato, co-creator of "RuPaul's Drag Race" explained... At DragCon, attendees spent over $4 million on wigs, makeup, art and more. That kind of business and marketability might've been completely unheard of not too long ago. If an ad agency featured a drag queen, they usually represented surprise and deception because a man was dresse...
July 09, 2018
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#GayNYC
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#DragQueen
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#LGBTBiz
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Out for Undergrad (O4U) and Ogilvy Partner on 2018 Marketing Conference
Out for Undergrad (O4U), creator of the nation's most prestigious LGBTQ undergraduate leadership training conferences has named Ogilvy, one of the world's largest marketing communications companies and a three-time recipient of a perfect score on the Human Rights Campaign Corporate Equality Index (CEI), as the 2018 O4U Marketing Conference Host Sponsor.
May 15, 2018
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#GayNYC
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#LGBTBiz
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The Work Flow We Use When Reaching the LGBTQ Community Online
In years past, when a client was looking to reach the LGBTQ community online, we would start with their ad creative and go from there, adapting and maximizing it to optimal banner ad sizes, both for the desktop and mobile, as well as e-mail newsletter sponsorships. If a client wanted a more robust campaign, we would then explore content, usually in the form of editorial, that could be adapte...
April 23, 2018
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Pink Banana Media
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#GayNYC
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#LGBTBiz
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How Do You Select LGBT Media For Your Marketing Mix in 2018?
Have you seen the trend where most media companies today spend all of their marketing time speaking about themselves? Take a look at their social media activity... is their main goal to simply drive traffic back to their website, and from their website, promote their advertisers? Or are they actively promoting their advertisers directly from their social media activity? The answers to ...
February 03, 2018
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Pink Banana Media
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#GayNYC
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#LGBTBiz
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Pride and Prejudice 2018 by The Economist - New York, Hong Kong & London
Hear from some of the most influential business decision-makers, government policy-makers, and innovative thinkers from across the globe, discussing an unbiased, content-driven and business-oriented agenda. Connect and network with over 200 leaders from the worlds of business, politics and society to address LGBT business issues head-on and bring the debate forward on May 24th 2018.
December 06, 2017
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#GayNYC
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#GayEvents
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Pernod Ricard USA Earns Top Marks in 2018 Corporate Equality Index
Pernod Ricard USA believes now, more than ever, in the responsibility to bring visibility and pride to diversity, receiving a perfect score of 100 percent on the Human Rights Campaign Foundation's 2018 Corporate Equality Index (CEI), a national benchmarking survey and report on corporate policies and practices related to LGBTQ workplace equality. The company joins the ranks of hundreds o...
November 10, 2017
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#GayNYC
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#GayPride
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#LGBTBiz
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Grindr Expands With Millennial-Focused News Platform
Grindr is more than just an online dating and social site for gay and bisexual males. The company is launching a Millennial-focused online news platform called Into. Peter Sloterdyk, vice president, global marketing at Grindr, was recently in New York at the LGBT Film Festival promoting it.Grindr Expands With Millennial-Focused News Platform - 11/06/2017
November 08, 2017
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#GayNYC
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#LGBTBiz
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Conde Nast launches digital platform for LGBTQ community
Condé Nast will become the first media giant to launch a brand specifically at the LBGTQ community. The publisher on Wednesday said that it was launching a digital platform on Oct. 26, to be called Them, aimed mostly at the Generation Z portion of the LBGTQ market.
October 07, 2017
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#GayNYC
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#LGBTBiz
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Hornet Becomes First Gay Social Network to Present at Advertising Week New York
Hornet, the world's premier gay social network, today announced that president and co-founder, Sean Howell will be speaking at Advertising Week New York, the world's leading event for marketing, brand, advertising and technology professionals. Howell's presentation will be at the Startup Summit and will highlight opportunities in LGBTQ advertising, as well as Hornet's strategy and execution in tar...
September 23, 2017
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#GayNYC
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#LGBTBiz
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